Rocky Mountain Club B5

Discussion Forums => General Discussion => Topic started by: aowhaus on March 10, 2006, 01:54:07 PM

Title: "Why cars got angry" (interesting article)
Post by: aowhaus on March 10, 2006, 01:54:07 PM
there's an interesting lengthy article in today's Wall Street Journal (front page of the Weekend Journal section) titled "Why Cars Got Angry."

To sum it up: It's about the front end design trend of many new cars, how the shape of the headlights and grille opening are becoming more aggressive, angry and facelike and how it translates to sales.  Many people associate the car's front end to a human face and the front end styling is often factor in car buying decisions (especially for men).  Many cars are now sporting angled and/or squinty headlights.  

Buick and Saturn's sales has sagged partially due to the timid front end styling, and the new Dodge Caliber (the replacement for the Neon) has boxy and rugged headlights and grille which replaces the friendly and cute round headlights of the Neon.  The NB always had round headlights, and sales has dropped a lot, but for 2006 the lower bumper opening has more of a grinning shape and the headlights is more oval and slightly slanted to give it a more serious look.

This trend is a response to the popularily of trucks and SUVs and the angry look is supposed to bring more confidence and seriousness to smaller passenger cars.  Of course trends will come and go and the mean look will soon give way to something else... what will we do with our eyelids?
Title: Re: "Why cars got angry" (interesting article)
Post by: Spicoli on March 10, 2006, 06:50:31 PM